Marketing Manager, Media and effectiveness

ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitizing customer experiences, offering innovative products, and ensuring safe, excellent delivery

This is a senior leadership role where you’ll shape how ING measures and maximizes the impact of its marketing investments. You’ll lead the marketing effectiveness function, working closely with executives across Retail Banking, Finance, and Marketing to ensure every dollar spent delivers measurable value.

This is an opportunity to influence strategy at the highest level, champion data-driven decision-making, and build advanced analytics capabilities that drive growth.

Ready to make an impact?

What you’ll do

• Drive the marketing effectiveness strategy and embed a data-driven culture across the business
• Evaluate and help guide Channel strategy and investment weights in each channel to best drive different marketing incomes
• Help Manage and optimise a $69m+ marketing budget to deliver ROI and cost efficiency
• Oversee Marketing Mix Modeling and attribution frameworks to forecast outcomes and guide investment decisions
• Build and maintain dashboards and reporting tools for senior stakeholders and global teams
• Partner with product, finance, and marketing leaders to align on performance metrics and insights
• Drive adoption of advanced analytics tools, econometric modeling, and scenario planning

What we’re looking for

• 6+ years’ experience in marketing analytics, effectiveness, and stakeholder engagement
• Expertise in Marketing Mix Modeling platforms and statistical analysis (regression, time series)
• Exceptional technical skills in SQL/SAS and dashboard tools like Tableau or Power BI
• Proven ability to influence senior leaders and communicate complex insights simply
• Commercial acumen with experience managing large budgets and demonstrating marketing ROI
• A proactive problem-solver who thrives in a fast-paced, collaborative environment

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact Skye Griffith at skye.griffiths@ing.com

Applications close Tuesday 16th December 2025

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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