Product Lead - Sales Enablement

At ING, we’re building the most-loved mobile-led bank in Australia — and we’re looking for a Product Lead – Digital Sales Enablement to shape and deliver the digital experiences that power customer growth. Sitting within the Digital & Assisted Channels Tribe, this role is accountable for the digital products, platforms and journeys that enable acquisition and conversion across web and app, ensuring customers move seamlessly from discovery through to application and onboarding.

You’ll own and evolve the digital sales foundations across ING’s ecosystem — including the public website, content platforms, on-site search, web-to-app journeys, and reusable sales components such as calculators, simulators and in-app messaging experiences. Working closely with Growth and Digital Marketing, your focus will be on building the underlying product capabilities and customer journeys that drive performance, rather than campaign execution.

Leading multiple squads and Product Owners, you’ll deliver against a clear roadmap that balances near-term outcomes with longer-term platform uplift. You’ll partner across Technology, Design and other product areas to improve conversion, simplify customer journeys and ensure consistency across channels, while maintaining high standards of performance, reliability and customer experience

What you’ll do

• Lead end-to-end delivery of digital sales enablement products across web and mobile, driving conversion and customer growth

• Own the product backlog and roadmap, translating strategy into clear priorities and executable delivery plans

• Partner closely with Digital Marketing to enable acquisition strategies — focusing on platforms, journeys and experience (not campaign execution)

• Drive continuous improvement in performance, quality, and operational stability, including monitoring and optimisation

• Lead and coach Product Owners, building a high-performing, customer-obsessed and delivery-focused culture

What we’re looking for

• Proven experience leading digital product delivery in complex, cross-functional environments

• Excellent ability to translate strategy into roadmaps, priorities and measurable outcomes

• Deep understanding of customer journeys, digital experience design, and web/app ecosystems

• Experience partnering with marketing teams, with a clear focus on product and platforms rather than campaign execution

• Exceptional stakeholder management, prioritisation and problem-solving capability

What’s in it for you?

• Discounted ING Health Insurance

• An additional Rest Day to support your wellbeing

• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Skye Griffiths at skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close Monday 25 May

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