CRO (Conversion Rate Optimization) Expert – B2B – Brussels

Your Role & Work Environment

As a CRO Expert, you are the driving force behind our digital sales and customer growth acceleration. You transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.

In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Belgium. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth.

Your Key Responsibilities

Conversion & Experimentation

• Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing, and payment solutions.

• Run high‑impact A/B and multivariate tests using Adobe Target.

• Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.

• Translate results into crisp, actionable recommendations that inspire squads to move fast.
  

Funnel Optimization & Analytics

• Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.

• Track the full funnel — from click to sale — and steer optimizations where they matter most.

• Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.
  

Content, UX & SEO Enhancements

• Hunt down friction and elevate every step of the customer journey.

• Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.

• Spot new capabilities and innovations that push our digital sales engine forward.
  

Collaboration & Best Practice Sharing

• Partner daily with Sales colleagues, Marketeers, Content and UX experts and the Product teams who share your ambition to grow.

• Turn CRO best practices into team standards and raise the bar across the organisation.

• Experiment with new audiences, traffic drivers and creatives to fuel acquisition efficiency.
  

We Look For

• A creative, data‑driven optimizer who thrives on experimentation and continuous learning.

• A challenger of the status quo who brings fresh energy to every digital journey.

• 5+ years of experience in CRO, digital marketing, analytics or e‑commerce.

• B2B expertise / background is preferred, but not a must.

• Expertise in Adobe Analytics, Adobe Target and structured experimentation.

• Strong grasp of UX, digital behaviour and SEO fundamentals.

• A collaborative mindset and ease working in an agile, international environment.

• Master’s degree or equivalent experience.

• Fluency in Dutch or French and English.
  

We Offer You

• A role with real impact in a rapidly evolving digital ecosystem.

• Challenging work and endless opportunities to grow.

• A dynamic, informal culture supported by passionate colleagues.

• An agile environment where ideas matter more than hierarchy.

• A flexible and empowering hybrid work model.

We redefine banking. What about you?