Marketing Technology & Analytics Expert

Our Global Brand, Marketing & Communications team are looking for an experienced and highly capable Marketing Technology & Analytics Expert to join the team in a newly created role.

As a global financial institution, we redefine banking at times of incredible change: a journey powered by technology, centered around our customers, and driven by smart, determined teams.

Our people from all backgrounds reflect the diversity of the communities we serve, drive innovation and shape the future of our company. Regardless of your background, religion, or lifestyle, you’ll be welcome here.

Our purpose is to empower people to stay a step ahead in life and in business.

The global brand & marketing ambition is to establish a truly differentiating and effective brand across all markets and business lines that we operate in. A key enabler in meeting this ambition is to accelerate growth of our global marketing capabilities.

As a Marketing Technology & Analytics Expert, you will be at the fore front in accelerating this capability growth for us globally. Your expertise in marketing platforms, technologies and analytics will help elevate our digital capabilities, drive business outcomes and strengthen our ability to measure success.

The team

In this new role you will join the Media, Analytics & Insights team (which is a core function under the Global Brand & Marketing umbrella) and report into the Expert Lead Media, Analytics & Insights. The team currently consists of 1 expert lead and 2 research experts.

Roles and responsibilities

Marketing Technology

• Lead the identification, evaluation, and implementation of martech tools globally on behalf of the global brand & marcomm CoE – including media distribution, platform optimization, marketing effectiveness & measurement

• Develop and maintain a cohesive martech delivery roadmap aligned with the local market business requirements

• Ensure seamless integration of martech platforms with existing enterprise systems as applicable .e.g Google Analytics, Salesforce & Adobe

• Lead execution of martech including navigating data protection and risk governance requirements e.g. GDPR & European regulations

• Act as subject matter expert to upskill global and local teams on martech best practices and tools

• Foster sharing of learnings connected to the use of martech across the group and with senior executives

Marketing Effectiveness & Analytics

• Develop standardized methodologies for measuring marketing performance that can be adopted across markets

• Establish global KPI’s and performance benchmarks while allowing for local market adaptions as applicable

• Aggregate data and insights from local markets to identify global trends, performance drivers and optimization opportunities

• Act as a strategic partner to local marketing teams to ensure alignment on effectiveness goals and measurement tools

• Drive the global approach to marketing attribution e.g. MMM & multi-touch and guide local markets on model deployment

• Set global standards for experimentation and promote test and learn culture across group

• Collaborate with Performance Marketing Expert to develop and manage centralized dashboard and senior management marketing effectiveness reports that capture group wide performance

• Ensure marketing effectiveness analysis is closely connected to relevant business/commercial outcomes

Collaboration & Stakeholder Management

• Collaborate with legal/compliance at the global-global and global-local levels to educate on technology and data exchange

• Work closely with local digital sales, branding, and marketing teams to maximise use of martech in execution of marketing initiatives.

• Translate complexity of martech ecosystem into clear and definitive language for senior business leaders

• Manage global relationships with external agencies (as applicable), ad platforms, and technology partners to gain benefits globally and in local markets

• Work with global finance & analytics to inform budget health based on performance insights

• Stay updated on industry trends, and emerging technologies in the digital marketing space.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• Experience with stakeholder management and complex multi-national organizational structures

• Experience connecting marketing performance and business/commercial variables

• Expertise with martech platforms e.g. Adobe experience manager, Google analytics, mobile measurement

• Experience with data orientated marketing technology e.g CDP’s, business intelligence tools

• Experience with site analytics e.g Google Analytics, Adobe Analytics

• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).

• Proficiency in API’s, integrations and cloud based marketing ecosystems

• Proven experience of structuring and solving complex business problems using data and technology

• Experience with marketing measurement including attribution, MMM, experimentation & executive reporting

• Excellent understanding of data privacy regulations (e.g., GDPR, CCPA) and their impact on digital marketing

You as a person

You have the talent to take it on and make it happen, you love to help others to be successful and you are always a step ahead. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who listens and invests in others to achieve common goals. You like to challenge the status quo and are eager to propose creative solutions to problems.

• Bachelor or Master degree in marketing, computer science, data analytics or other relevant degree

• Minimum 7+ years professional experience in marketing technology roles, preferably in the financial services or global organization

• Strong communication and marketing knowledge

• Strong problem-solving, organization and project management skills Team player with excellent interpersonal, communication and influencing skills

• Flexible, likes to explore, can handle changes, and not yet set project boundaries

• Strong analytical skills and proficiency with business tools e.g. PPT, Excel, Outlook

• Data driven attitude: true data curiosity and the ability to derive new insights

• Ability to make the complicated, easy

• Strong multitasking, accuracy and prioritizing skills in fast paced environment

• Shows initiative, is pro-active and self-starting

• Excellent level in English spoken and written

• Creative approach to problem solving; always looking for improvements

• Willing to travel to ING markets, and to support projects locally if required

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions. A unique opportunity to join a new team with a clear purpose. A unique offer and a range of flexible compensation and other benefits:

• A fixed term contract.

• A salary compensation that is fit for purpose and the experience required to fulfil the job.

• Personal growth & challenging work with endless opportunities to realise your ambitions.

• A progressive and dynamic way of working, where new ideas are valued ahead of convention

• The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools).

• The chance to get to know ING from an international perspective

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter (max 300 words) by clicking the ‘Apply’ button.