Product Manager for Global Loyalty & Engagement

Shape the future of loyalty in a fast-moving, international environment
It’s an exciting time to join the Daily Banking team at ING Netherlands! At ING, we aim to stay ahead and remain relevant to our customers—not just today, but tomorrow and beyond. Our mission is to deliver innovative and engaging experiences that help people stay a step ahead in life and in business.

Loyalty is becoming an increasingly strategic focus for ING. We aim to enhance the customer experience by offering:

• Seamless cashback and rewards solutions
• Relevant discount offers
• Engaging loyalty challenges with top brands
• Gamification through points, levels, and exclusive offers

Our loyalty platform drives customer engagement and creates value for both consumers and merchants across multiple countries. To support this growth, we’re looking for a Product Manager – Loyalty who thrives in a dynamic, international setting and knows how to stand their ground in complex stakeholder environments.

Your role and responsibilities
As Product Manager – Loyalty, you’ll play a key role in shaping and executing ING’s loyalty strategy across markets. You’ll work in a fast-paced, ever-evolving environment where priorities shift quickly and collaboration spans multiple countries and cultures. This role requires someone who is confident, adaptable, and able to bring clarity and structure to complexity.

Your responsibilities include:

• Driving product development: Coordinating features, promotions, and campaigns that enhance customer engagement.
• Enabling local market execution: Acting as the bridge between global and local teams, ensuring they have the tools, frameworks, and information needed to succeed.
• Managing projects and aligning stakeholders: Collaborating with cross-functional teams (IT, marketing, commercial, legal) to ensure smooth execution.
• Facilitating knowledge transfer: Translating product and loyalty concepts into clear documentation and guidelines for local adoption.
• Monitoring performance: Tracking KPIs such as engagement, transaction growth, and adoption to identify opportunities for improvement.
• Staying ahead of trends: Bringing fresh ideas by staying informed on loyalty innovations and market developments.
• Partnering with merchants and external stakeholders: Supporting the setup of promotional campaigns and collaborations with loyalty partners.

About you
You are highly organized, proactive, and thrive in environments where change is constant. You’re not afraid to challenge the status quo and can confidently navigate complex stakeholder landscapes across different countries and cultures.

We’re looking for someone who brings:

• Around 7 years of experience in product management, customer journey design, loyalty programs, digital marketing, or project management
• Strong stakeholder management skills: You can influence, align, and collaborate with diverse teams and senior stakeholders
• International mindset: Comfortable working across borders and time zones, with sensitivity to cultural differences
• Excellent organizational skills: You bring structure and clarity to fast-moving projects
• Customer-centric thinking: You understand how loyalty and rewards enhance the customer experience
• Analytical mindset: Able to interpret performance data and translate insights into action
• Outstanding communication skills: Fluent in English, both written and verbal

Nice to have:

• Experience with loyalty programs, e-commerce, or fintech
• Background in digital banking, payments, or merchant partnerships
• Familiarity with gamification and customer engagement strategies

The team
You’ll be part of a fast-growing, strategic initiative within ING. Our loyalty platform is designed to enhance the digital banking experience and deliver value to both customers and merchants. You’ll work closely with international colleagues, navigating different priorities and perspectives—so flexibility, resilience, and a collaborative mindset are key.

What we offer
We believe in helping you find the right balance between your career and personal life. Our benefits include:

• A salary tailored to your experience and skills
• A 36–40 hour workweek with flexibility to suit your personal situation
• 24+2 vacation days (based on a 36-hour week)
• 3 diversity days per year (1.5 paid, 1.5 unpaid)
• Up to 2 CSR days per year for volunteering
• 13th month salary and 8% holiday allowance
• Individual Savings Contribution (BIS) of 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working: focus from home, collaborate at the office

Ready to make an impact?
Are you passionate about loyalty, digital products, and customer experience? Do you enjoy working in a fast-paced, international environment with strong stakeholders and constant change? Then we’d love to hear from you!

Procedure
Please note that it may take some time before we respond to your application and inform you about the next steps in the procedure.

About us 
With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today. read here why: http://careers.ing.com/en/working-at-ing