Senior Media Specialist - Media & Research Insights

JobTitle – Senior Media Specialist

Mission

Drive data-led media strategies that maximize brand and commercial growth, audience engagement, and business performance by leveraging media expertise, market insights, and continuous optimization across channels and platforms.

In this role, you will support the Head of Media & Insights in coordinating full-funnel digital campaigns across both online and offline media, focusing on measurement, analysis, and optimization.

About the team

We work in a highly collaborative, cross-functional environment, partnering daily with Growth, Product, Media & Performance, Customer Development, and agencies.

Together, we bring data and creativity side by side, continuously testing, learning, and improving.

What makes this team unique is how we bring everything together—product, brand, social, and performance—into one growth engine, where marketing has a direct and visible impact on the business. It’s a dynamic space where you’re encouraged to shape direction, grow your people, and evolve how we work."

Your day to day

-Develops and steers integrated media plans across campaigns and initiatives, ensuring alignment with business priorities, target audiences, brand objectives, and overall communication strategy across both traditional and digital media.

-Leads the day-to-day media planning process together with internal stakeholders and external agency partners, translating campaign objectives into effective channel mixes, flighting, audience targeting, and budget allocation proposals across offline and online channels.

-Provides strong media and digital expertise throughout campaign development, ensuring media considerations are embedded early and consistently across planning, activation, and optimization.

-Coordinates full-funnel digital media activities across awareness, consideration, conversion, and retention objectives, ensuring coherence between campaign goals, channel roles, and performance expectations.

-Monitors and analyzes campaign and media performance against agreed KPIs, identifies optimization opportunities during and after campaign delivery, and supports continuous improvement of planning and investment decisions, with a strong focus on digital effectiveness and measurable business outcomes. -

-Track media advertising costs and billing data, ensuring alignment between planned budgets and actual spending.

-Translate data into clear insights to support marketing initiatives and business decisions. Help simplify complex data for non-technical teams, ensuring insights are actionable Partners with marketing, business, data, and communication teams to clarify media needs, support planning processes, and ensure media outputs are relevant, actionable, and timely.

-Coordinates and challenges external partners, including media agencies and media suppliers, to ensure quality deliverables, strong execution, and adherence to agreed scope, timelines, and budgets.

-Supports the development and maintenance of media measurement frameworks and reporting routines that connect traditional and digital media delivery, campaign performance, and business outcomes, while contributing to consistent ways of working across media activities in alignment with the direction set by the Head of Media & Insights.

-Brings cross-industry expertise and external market intelligence to identify new growth opportunities, challenge existing approaches, and drive greater efficiency, effectiveness, and measurable return on marketing investments across all media activities.

What you bring to the team

Experience & background

Experience Level 5-7 years in a similar role, with strong expertise in digital media analytics, digital media trading or performance marketing.

Industry background: Preferably within banking, fintech, retail, e-commerce, or media agencies, managing large-scale advertisers.

Skills & Competencies

Analytical Thinking – Ability to interpret data, identify trends, and provide actionable insights for marketing decisions.

Attention to Detail – Ensuring accuracy in campaign measurement, reporting, and cost tracking.

Technical Proficiency – Hands-on experience with digital media measurement tools, dashboards, and reporting platforms.

Problem-Solving – Proactively identifying issues and recommending data-backed solutions.

Communication & Storytelling – Translating complex data into clear, actionable insights for non-technical stakeholders.

Collaboration & Adaptability – Working effectively with internal marketing teams and external media agency.

Education

Bachelor’s Degree (preferred but not mandatory) in Marketing, Business, Statistics, Data Analytics, Economics, or a related field.

Knowledge & Expertise

Self starter who can manage/influence senior stakeholders across the organisation. Loves to solve problems from:

✅ Digital Media & Advertising – Strong understanding of paid media channels (search, social, programmatic, display, video, and offline media) and performance metrics.

✅ Media Mix Effectiveness & Attribution – Basic knowledge of media impact, data interpretation and multi-channel attribution models to assess marketing effectiveness. Experience with attribution platforms like Adjust or Roivenue to support more effective budget allocation between channels

✅ Data & Analytics – Experience with Google Analytics 4 (GA4), Looker Studio, Power BI, Tableau, or similar reporting tools. A plus: understand agile methodologies and communications framework.

✅ Cost & Billing Tracking – Ability to track and analyze media spend against planned budgets.

✅ Marketing & Business Impact – Understanding how media performance connects to broader business goals. A plus: ability to “think like a customer” and to simplify its digital experience.

What we offer

• Impactful work in a fun and collaborative environment
• Hybrid way of working with flexible working schedule and short week options
• Open-concept offices designed for both team work and relaxation
• Corporate events and social gatherings
• Monthly budget on Benefit platform
• Extra annual leave days depending on the total length of working experience
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments
• Context to make an impact through Sustainability and Corporate Social Responsibility projects.

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How to Apply
Click “Apply” on our careers site and submit your application through Workday. We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

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