Owned Media Expert

Job Description:

At ING Italy, we are building a Business Bank for the Italian market: digital, fast, entrepreneurial and powered by data, technology, and the Orange Code. To accelerate our growth, we are looking for an Owned Media Expert to shape and scale the owned performance engine of our new Business Banking line.

This is a unique opportunity to drive Italy’s digital sales growth and be part of the Growth & Digital Sales Team.

Responsibilities

As an Owned Media Expert, you are responsible for driving customer growth, activation and engagement for Business Banking Italy through best-in-class owned media. You own the end-to-end owned media strategy across always-on and campaign-based touchpoints, from awareness and consideration to conversion, onboarding and in-life engagement. You combine strategic thinking, hands-on execution and strong performance steering to make owned media a measurable commercial growth driver. You collaborate closely with teams across data & analytics, UX, branding, paid media, CRO and product teams to ensure owned media is fully integrated into the broader customer journey.

1. Own the owned media strategy across the full funnel

Define and scale the owned touchpoint strategy across e-mail, in-app placements, inbox/push messaging and other lifecycle touchpoints, ensuring these channels contribute to both new customer acquisition and existing customer engagement.

2. Build and optimize always-on customer journeys

Design and improve always-on journeys and tactical campaign flows that activate relevant audiences at the right moment, with the right message, based on customer signals, business priorities and funnel needs.

3. Drive personalization, segmentation and journey orchestration

Work with data and journey teams to translate customer behaviour and business opportunities into smarter segments, triggers, propositions and communication flows that increase relevance and conversion.

4. Lead testing, learning and performance improvement

Own the experimentation roadmap across content, audiences, placements and journey setup. Ensure learnings are translated into structural improvements and scaled based on measurable impact.

5. Turn data into action and build a performance-led owned engine

Monitor owned media performance across engagement and conversion metrics, challenge results, identify opportunities and ensure dashboarding and reporting lead to clear actions and better commercial outcomes.

6. Ensure strong governance and cross-functional execution

Coordinate with internal stakeholders to deliver owned media executions with speed and quality, while safeguarding consistency, compliance, local relevance and operational excellence.

Requirements

• 2–5 years of experience in CRM, owned media, lifecycle marketing, digital sales or performance marketing; experience in a commercial digital environment is highly valued
• Hands-on experience with owned channels such as e-mail, in-app communications, push/inbox, landing page journeys and customer lifecycle communication
• Strong analytical mindset with the ability to translate data into clear actions and improvements
• Experience with segmentation, personalization, testing and performance optimization
• Affinity with automation and AI-driven optimisation in marketing
• Up to date about the latest trends in CRM, digital engagement and lifecycle marketing
• Entrepreneurial, pragmatic and decisive
• Comfortable operating in a corporate environment, while moving at startup speed
• A challenger mindset — you aim high, iterate fast, and remove blockers

Important to have:

• Bachelor’s or master’s degree in (digital) marketing, business, communication or related fields
• Fluent in both English and Italian

Contract offer:

Working conditions: Permanent employment contract

Working hours: Full time (37 hours per week)

Applicable Collective Labour Agreement: National Collective Labour Agreement for employees in the credit sector (NCLA)

Location: Milan

Annual base salary starting from: Euro 44.000

Variable remuneration: in line with the applicable remuneration policies (with a target based on the role, outcomes linked to the Group, Business line/function, and individual performance)

Our compensation approach is built on objective, gender-neutral criteria aligned with the role’s core requirements. That said, we believe talent goes beyond any framework: your total reward package will be tailored to reflect your unique experience, skills, and potential, ensuring we fully recognize the value you bring.

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

• Flexible Smart Working
• Competitive base salaries and performance-based bonuses
• Meal vouchers and corporate restaurant and bar
• Health insurance and Accident insurance
• Pension fund and welfare plan
• Diverse cultures & Innovative mindsets
• International Environnent and Talent Program
• Commitment to sustainability
• Lots of training development opportunities to help you grow
• Lots of moments dedicated to physical and mental well-being
• A special day off when it is your birthday: we call it #doyourbirthday!
• And of course, we can’t forget free water & coffee at the office!

About ING

ING offers many opportunities to build a diverse and rewarding career. You will be joining an international innovative digital bank, the first in Italy to adopt a fully flexible smart working model, and you will be working in a stimulating environment where you can grow both as an individual and as a professional.

Our purpose - empowering people to stay a step ahead in life and in business - represents our belief in people’s potential. We don’t judge, coach or to tell people how to live their lives. We empower people and businesses to realize their own vision for a better future.

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

Job Application Safety Reminder ⚠️

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· Apply only via official ING platforms: ING uses Workday as its internal recruitment system. Applications should be submitted only via our official career site.

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