Channel Strategy Expert

At ING we are looking for Channel Strategy Expert

Your role and work environment

We are looking for a talented Channel Strategy Expert to join our investment advice team and play a key role in shaping the future of our advice service proposition. 

In this role, you will lead the growth and performance of an outsourced model of investment advisors by defining and evolving the channel and commercial strategy, while steering the external provider responsible for delivering the service. 

This is an exciting opportunity for someone who combines strategic thinking, commercial acumen, customer understanding, and data-driven decision-making to shape a high-impact advice service and unlock sustainable business growth. 

You will join the Investments Advice Team as part of the broader Investment Area, working closely with stakeholders across product, sales, marketing, operations, compliance, data, and technology. This role offers broad exposure, strong collaboration across functions, and the opportunity to make a visible impact on both customer value and business performance. 

Key responsibilities

As the owner of the channel and commercial strategy, you will lead initiatives that drive growth and excellence across the investment advice service. 

1. Define and lead the commercial strategy

Own the end-to-end commercial strategy for the advisory service, spanning client acquisition, activation, conversion, cross-selling, retention, and long-term value creation. 

2. Define and evolve the service model

Design and evolve the advisory service model by defining how different client segments are served, how advisory interactions are delivered, and how internal teams and the outsourced provider work together to support growth, customer value, and scalability. 

3. Improve sales and service performance

Monitor and optimize key business and sales indicators, such as conversion, productivity, customer engagement, and service effectiveness, identifying opportunities to accelerate commercial performance. 

4. Work cross-functionally to accelerate growth

Collaborate with product, marketing, operations, compliance, data, and technology teams to improve the advisory proposition, strengthen execution, and scale the business effectively. 

5. Enhance the client and advisor experience

Ensure that both clients and advisory teams have the right journeys, tools, content, training, and support to create clear, effective, and compliant interactions. 

6. Make strategic decisions based on data

Use customer insights, segmentation, business performance data, and funnel analytics to guide strategic priorities, commercial actions, and continuous improvement initiatives. 

7. Coordinate a complex delivery ecosystem

Manage performance across internal teams and the outsourced provider involved in service delivery, ensuring alignment, quality standards, customer focus, and commercial excellence. 

Profile we are looking for

• Proven experience in channel and commercial strategy, sales performance, or business growth roles, ideally in advisory, financial services, or other consultative sales environments where customer value and business results go hand in hand. 
• Strong analytical and strategic thinking skills, with the ability to translate data into actions, priorities, and measurable business outcomes. 
• Solid understanding of investment products and advisory services, especially in areas such as mutual funds, wealth solutions, or customer investment journeys. 
• Excellent communication and stakeholder management skills, with the ability to influence diverse teams, build alignment, and connect commercial, operational, and customer priorities. 
• Experience working in cross-functional environments, partnering with teams such as product, marketing, operations, risk, compliance, data, or technology. 
• Experience managing outsourced or partner-led sales and service models, with the ability to steer performance, align incentives, and ensure high-quality execution, will be a strong advantage. 
• Customer-focused mindset, with a clear interest in improving both client experience and frontline team effectiveness. 
• Collaborative and team-oriented approach, able to build alignment, create momentum, and work effectively in complex organizations. 
• Curiosity, commercial drive, and a continuous improvement mindset, with a genuine interest in customer behaviour, sales effectiveness, and innovation in advisory models. 

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse/partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the bank.

And you can benefit from our pension plan after 1 month with us!

More vitality and more belonging

360º care of the employee (physical, mental, social connection & purpose).

Physiotherapy service on site.

Clinics with professional, world-class athletes.

Gympass service.

Employee Networks: Rainbow Lions (LGBTQI+), Leonas & RIÑG.

International Remote work program.

Get to know Us

We are a team of more than 1800 people sharing one idea: doing our bit in helping our clients create a better future for themselves, by providing them with the tools they need to get where they want to go.

A fully online bank where technology, innovation, simplicity and transparency are the main ingredients, and the first one to work with agile methodologies.

And although we are based in Spain, we are lucky to work in an international bank with presence in more than 40 countries.

We are proud to have a diverse team, and we are committed to continue developing a culture of Diversity, Inclusion and Belonging to foster a culture of collaboration and innovation that represents all collectives in the society.

And even though we look orange on the outside, we are green on the inside. Our ambition in Sustainability is Empowering (y)our Sustainability journey. We are embarking on our path, for us, but we are also there for when our clients decide to embark on this journey.

Making things happen, helping others be successful, always being one step ahead—that’s our DNA. If you look at yourself in the mirror and your reflection matches our way of being and working…we are looking forward to meeting you!

At ING, you belong just as you are. We hire and support people for their talent and potential — and we know that when you can be yourself, you do your best work.

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please follow these key guidelines when applying for roles at ING:

• Apply only via official ING platforms: ING uses Workday and LinkedIn as its internal recruitment system. Applications should be submitted only via our official career site or via ING job postings on LinkedIn.
• Check the sender’s email carefully: Legitimate communication will always come from @ing.com and/or @myworkday.com.
• No payments or banking details will ever be requested: If someone asks for this information, it’s a scam.

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En ING estamos buscando a una persona Experta en Estrategia de Canal