Communications & Engagement Expert

Why this role? As a Communications & Engagement Expert, you will have the opportunity to make visible impact on how ING Netherlands informs and engages its employees. You will help shape a professional communications function and create focus within the business unit on Leadership & Strategy, Internal Engagement and the external positioning of the relevant ExCo member and business unit. You’ll have plenty of room to apply your expertise and to further develop it.

The Team

You will be part of the Internal & External Communications team within the CoE Brand, Marketing & Communications ING NL. You will act as a content‑driven advisor and strategic sparring partner for one of ING Netherlands’ business units, a dynamic matrix organisation operating in a results‑driven environment. You will proactively develop and implement communication strategies that support business objectives, facilitate change, and strengthen employee engagement. While executing the strategy in the business you will be the link between clear communication, the ING strategy, ongoing initiatives and societal developments. Allowing coherent, impactful and aligned business communication.

Role and responsibilities

• Advise the Executive Committee member of the business unit and senior stakeholders on internal communication, engagement and change communication. Initiate ideas and bring them to life yourself. For example by independently developing programmes for business Town Halls, management updates, quarterly reports and campaigns.

• Write, edit and optimise internal and external content in close alignment with stakeholders. You stimulate dialogue by gathering stories from the business and bringing them to life on channels such as Viva Engage and LinkedIn. • Safeguard tone of voice, frameworks and internal consistency within and across business units.

• Connect business unit communications to ING’s overall strategy and ensure consistent messaging.

• Manage stakeholders across all levels of the organisation and within the Internal & External Communications team.

• Identify opportunities where involving ING Global adds value within the Dutch matrix context. E.g., Global campaigns, events, etc.

• Measure communication impact, analyse results and continuously improve approaches and tools.

• Contribute to the further development of internal communication frameworks, processes and instruments within a growing internal communication function.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• Bachelor’s or Master’s degree in Communications or a related field.

• 5-10 years’ experience in internal communications within a corporate environment, including at least 5 years in a matrix organisation.

• Experience advising senior stakeholders and developing targeted communication campaigns.

• Strong analytical skills and excellent writing, editing and storytelling capabilities.

• Ability to simplify complex messages without losing nuance.

• Proactive, creative, collaborative, independent, well‑organised and resilient under pressure.

• You speak Dutch fluently, comfortable working in an environment where English is frequently used, both spoken and written.

• Experience with data‑driven evaluation of communication is an advantage.

Please note: the application deadline is Sunday, 22 February at midnight

Rewards and benefits
We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions.

The benefits of working with us at ING include:

• 25-28 vacation days depending on contract

• Pension scheme

• 13th month salary

• 8% Holiday payment

• Hybrid working

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

• Work Agile, so new ideas come to life faster

About us
Curious about how ING empowers people and businesses to move forward?

Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.