Senior Brand Design Expert

Our Global Brand, Marketing & Communications team is looking for an experienced and highly capable marketing professional to join the Brand Identity & Design team the role of Senior Brand Design Expert.

The Global Brand & Marketing ambition is to establish a truly differentiating and effective brand across all markets and business lines that we operate in. A key enabler in meeting this ambition is the ongoing development of world class creative capabilities across our global markets.

The Senior Brand Design Expert will contribute to the design and management of ING’s Brand and brand identity fundamentals. In this role you will manage and evolve the consistent implementation of our Brand fundamentals in all touch points for all markets. Your art direction and collaborative spirit will inspire our markets and creative partners to strike the differentiating tone that is uniquely ING. You are the expert creative leader that can help bring our brand strategy to live in ATL and digital campaigns and large-scale activations. To be effective you will need to understand where and how our Brand fundamentals can be best applied, the needs of the business and what is required to accelerate our growth.

The team

You will be part of the Brand Identity & Design team. The team consists of 6 people, including 4 other brand design experts and 2 creative producers. You will report into the Global Head of Brand Identity & Design. Brand & Marketing sits within the Global Brand, Marketing & Communications department.

The purpose of this team is to build the most appealing brand in the industry. Bringing this to live in our global brand experience that is coherent yet distinctive in all markets across all touchpoints. We provide shared brand assets to our colleagues and partners to drive this while we strive for creative excellence in collaboration with our markets and creative partners.

Roles and responsibilities

• Develop and manage our brand identity and distinctive global brand assets.

• Work in close collaboration with three Brand & Marketing managers dedicated to Retail banking segments; Private banking & Investments, Business Banking and Private Individuals.

• Apply our brand fundamentals in collaboration with the other Brand Identity & Design experts, local experts and agency partners.

• Partner with the global brand, marketing and broader design community within ING, actively collecting feedback and act on needs, issues or concerns.

• Manage the global consistency and local relevance of our brand assets.

• A data driven approach to your work to objectify decision making.

• Maintain oversight, project planning and budgeting for your projects to ensure on time and on budget delivery.

• A quick grasp of business priorities and changes.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• 7+ years of professional experience as lead designer or art director in a large multinational consumer-oriented business or agency.

• Experience with working in a creative environment with the ability to apply iterative design methodologies to solve, validate and improve complex design challenges.

• Experienced in working with senior leadership and multi-disciplinary teams in fast moving and international environments.

• Demonstrated skills, knowledge and experience in developing and managing global programs, with hands-on experience turning complex problems into simple and engaging customer experiences both on- and offline.

• Ability to articulate a vision and strategy in a manner that inspires and motivates others to understand, meet and exceed expectations.

• Ability to manage high ambitions and conflicting goals from a wide range of stakeholders, to successfully reach impactful and pragmatic solutions.

• Experience in leading creative teams across various locations to achieve common objectives.

You as a person

• Business acumen, with strong analytical skills and data driven attitude.

• Team player with excellent interpersonal, communication and influencing skills.

• Flexible, can handle changes and dynamic project boundaries, with the ability to work in a fast-paced environment.

• Show initiative, pro-active and self-starting, a creative problem-solver

• An excellent communicator and storyteller in English, both verbally and in writing.

• Willing to travel to ING markets, and to support projects locally when required.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions. A unique opportunity to join a new team with a clear purpose. A unique offer and a range of flexible compensation and other benefits:

• A fixed term contract.

• A salary compensation that is fit for purpose and the experience required to fulfil the job.

• Personal growth & challenging work with endless opportunities to realise your ambitions.

• A progressive and dynamic way of working, where new ideas are valued ahead of convention

• The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools).

• The chance to get to know ING from an international perspective

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter (max 300 words) by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.