Product and Performance Marketing Manager

ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitising customer experiences, offering innovative products, and ensuring safe, excellent delivery.

We are currently on the lookout for a proactive and seasoned Product and Performance Marketing Manager.

In this pivotal role, you’ll be the central point of contact for the product portfolio’s performance, closely monitoring and evaluating the effectiveness of our acquisition channels.

Our ideal candidate will boast a solid background in paid media agencies (covering paid social, search, and display), possess extensive expertise in acquisition and activation funnels, and demonstrate proficiency in go-to-market strategies. You’ll have a proven track record of managing campaign budgets effectively, facilitating constructive discussions with the team on campaign performance, and devising solutions to overcome challenges.

You’ll thrive in this role if you possess a curious mindset, ask pertinent questions about conversion statistics, drive return on investment, and thrive in a fast-paced, data-driven global matrix environment.

If you have experience in managing high-volume campaigns, are passionate about enhancing customer awareness and boosting conversion rates, this opportunity is tailor-made for you!

What you’ll do

• Monitor and Evaluate product portfolio performance (acquisition)
• Develop go-to-market and distribution strategies.
• Lead marketing campaigns to drive awareness and growth.
• Define omnichannel strategies across digital and offline.
• Align internal teams and present insights to senior leaders.
• Manage budgets, forecasts and make data-driven decisions.
• Own key product optimisations and outcomes (e.g. acquisition, engagement).
• Research market trends, competitors, and customer needs.
• Collaborate with COE teams and internal stakeholders.
• Work with agencies to deliver marketing campaigns.
• Define customer personas and tailor customer journeys.

What we’re looking for

• 5+ years of experience in Performance and Product Marketing (agency background is an advantage).
• Strong understanding of paid media channels and performance metrics from awareness through to conversion.
• Propensity models & fluent with customer data & data driven decision making
• Extensive knowledge in acquisition and activation funnels
• Experience leading customer segmentation and personalisation strategies  
• Experience working with Customer & Intelligence functions (analytics & targeting)
• Proven governance experience
• Ability to collaborate cross-functionally and build excellent relationships Understanding of test-and-learn frameworks, propensity tools, and segment marketing
• Customer-centric mindset—simplifying experiences for customers
• Positive and optimistic attitude
• Financial services or banking experience (nice to have)
• Understanding of Retail Banking and Portfolio dynamics (nice to have)

What’s in it for you?

• Discounted ING Health Insurance 
• An additional Rest Day to support your wellbeing 
• An IMPACT day to volunteer on an approved sustainability activity 

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too. 

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer. 

We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered. 

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.  

Sound like the kind of place you’d feel at home? We’d love to hear from you. 

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.) 

Need more?
Contact Rachel Yuen on rachel.yuen@ing.com

Applications close on 10th April 2025

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

ING is Australia's most recommended bank according to RFi XPRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

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