Employer Branding Specialist @ING Bank

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

We are seeking a passionate new colleague to take over the role of Employer Branding Specialist. This role will be pivotal in strengthening ING Bank employer brand on multiple pillars:

• Gen Z, establishing strong university collaborations, and acting as a key ambassador, bridging the gap between young talent and our company. 
• Experienced professionals in Tech and Financial Services area, positioning ING as a top employer in the Romanian market.

Let’s meet and you can be at the core of developing and implementing strategies that attract, engage, and inspire the next generation of professionals for ING Bank Romania.

Extra:

• High autonomy & opportunity to meaningfully contribute to the overall people strategy; 
• A chance to shine & grow: As there is plenty of field to be conquered in the EB area for our company, with exposure to senior stakeholders both locally and at global level;

Your day to day

• Youth Community Building: Develop and execute initiatives to engage with youth communities, both online and offline. This includes organizing events, workshops, and participating in relevant forums.
• University Relations: Establish and maintain strong relationships with universities, career centers, and student organizations. Coordinate campus recruitment activities, career fairs, and presentations.
• Gen Z Ambassador: Act as the primary point of contact and ambassador for Gen Z talent. Understand their needs, preferences, and aspirations, and translate these insights into effective employer branding strategies.
• Content Creation: Create compelling and authentic content that resonates with targeted audiences.
• Collaboration: Work closely with the recruitment team, HR, and other departments to ensure a consistent and attractive employer brand message.
• Data Analysis: Track and analyze the effectiveness of youth and university relations initiatives. Use data to inform and improve future strategies.
• Event Management: Plan and execute events aimed at attracting young talent, such as hackathons, workshops, and networking sessions.

What you bring to the team

Key Competencies Required

• Strategic Thinking: Ability to develop and execute strategic plans aligned with organizational goals and recruitment needs.
• Relationship Building & Collaboration: Excellent interpersonal skills with the ability to build and maintain strong relationships with external and internal stakeholders, including human resources team and senior leadership.
• Communication: Excellent written and verbal communication skills with the ability to craft compelling messaging that resonates with target audiences and accurately represents the company culture.
• Creativity: Ability to develop innovative and creative content across various platforms and initiatives that capture the attention of targeted audiences.
• Passion for Employee Experience: Genuine passion for creating positive employee experiences and driving employee engagement through employer branding initiatives.
• Social media savvy: Proficient in using various social media platforms and digital tools to reach and engage with target audiences.
• Planning & Organizing: Strong organizational and event management skills, with the ability to coordinate and execute successful initiatives.
• Data-Driven: Analytical mindset with the ability to track and analyze data to measure the effectiveness of initiatives and make informed decisions.
• Adaptability: Ability to adapt to changing priorities and market trends in employer branding and recruitment marketing.

What we offer

• Impactful work in a fun and collaborative environment
• Open-concept offices designed for both team work and relaxation
• Corporate events and social gatherings
• Hybrid way of working with flexible working schedule and short week options
• Monthly budget on Benefit platform
• Extra annual leave days depending on the total length of working experience
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments
• Context to make an impact through Sustainability and Corporate Social Responsibility projects.