Customer Journey Expert - Conversion Manager for Digital Private Individual Onboarding

REQ-10107462
03/02/2026
Customer Journey
Bruxelles, Belgique
ING Bank

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Ready for Your Next Challenge? Join Us as a Customer Journey Expert - Conversion Manager for Digital Private Individual Onboarding!

Job Level: 16
Team: Daily banking - Private Individual Onboarding

Why This Role Is Exciting

You’ll be the driving force behind maximizing conversion across ING’s digital onboarding flows for private individuals.
You’ll work at the intersection of data analytics, customer experience, and stakeholder influence.
You’ll have a direct impact on one of ING’s strategic priorities: seamless, mobile-first onboarding with ambitious conversion KPIs.
You’ll steer multiple teams and processes to deliver measurable results.

Your Mission

As a Conversion Manager, you will:

Analyze end-to-end onboarding funnels and identify friction points across complex digital flows.
Build clear dashboards and KPIs to monitor conversion performance by use case.
Develop action plans with quantified impact (conversion uplift estimates) and prioritize initiatives.
Steer stakeholders assertively across business, IT, and compliance to implement improvements.
Communicate insights and recommendations in a structured, clear, and impactful way.
Drive a data-driven culture focused on continuous optimization and measurable results.

What We’re Looking For

Must-Haves

Strong expertise in conversion rate optimization (CRO) and funnel analysis.
Advanced data analytics skills and ability to create actionable dashboards (Power BI, Tableau, etc.).
Understanding of IT complexities to deepdive in “behind the scene” front-end & back-end interactions
Experience with A/B testing and experimentation frameworks.
Ability to structure complex flows and synthesize insights for decision-making.
Excellent stakeholder management and influencing skills – assertive, persuasive, and collaborative.
Strong communication skills: ability to translate data into clear business recommendations.
Familiarity with digital banking processes (KYC, AML, product opening) and regulatory constraints.

Nice-to-Haves

Experience with Adobe Analytics, tagging strategies, and measurement plans.
Knowledge of UX principles and ability to collaborate with design teams.
Familiarity with ING’s IT landscape and back-office systems.
Exposure to machine learning or personalization techniques for conversion optimization.

What’s In It for You

Be part of a strategic transformation in digital banking.
Work in a fast-paced, innovative environment with ambitious KPIs.
Grow your skills in data, tech, and stakeholder leadership.
Make a tangible impact on ING’s growth strategy.

👉 Curious? Motivated? Ready to make things happen? Apply now and help us maximize conversion across ING’s Digital Private Individual Onboarding journeys!

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Questions? Just ask
Izabela Szerszeń

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Chez ING, nous voulons libérer tout le potential de nos collaborateurs, grâce notamment à une culture inclusive où tout le monde peut se développer et avoir un impact sur nos clients et sur la société. Nous veillons à ce que la diversité, l'équité et l'inclusion soient prioritaires. En tant qu'employeur souscrivant au principe de l'égalité des chances, nous ne tolérons aucune forme de discrimination, qu’elle soit liée à l'âge, au sexe, à l'identité sexuelle, à l'origine culturelle, à l'expérience, à la religion, à la race, à l'origine ethnique, au handicap, aux responsabilités familiales, à l'orientation sexuelle, à l'origine sociale ou à tout autre statut protégé par la législation. Si vous avez besoin d'aide lors du processus de candidature et/ou d'entretien, veuillez contacter le (la) recruteur(se) du poste concerné. Nous serons heureux de vous accompagner pour garantir un processus équitable et accessible. Apprenez-en plus sur notre engagement en faveur de la diversité, de l’inclusion et de l’appartenance.