Sr Marketing Specialist @ING Bank (Temporary 4 months)

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

You will be the senior marketing specialist in the Advisory Channels area. You will be responsible for the communication strategy around Retail business products, both internal and external. The execution of the strategy varies from communication around new features, new releases, regular social media & content presence to acquisition campaigns.

It is essential to have an understanding of marketing campaigns processes and experience in managing multiple stakeholders and agencies.

You will work in close relations with Head of Network (supervising the face-to-face selling and advisory processes), Head of Digital Sales (building a full digital portfolio for future growth) and Head of B2B2C (for grasping many opportunities derived from salary conventions – both company owners and their employees and a relevant & diverse range of partnerships).

Your day to day

• Planning and executing a consistent and timely go-to-market communication strategy for the digital portfolio, while sustaining the communication needs for the ING Office Network acquired customers

• Partner with Performance Team to drive the digital communication acting as a liaison with the Marketing Strategy for a consistent positioning, messaging and compelling storytelling (be it in briefs, campaigns, presentations, etc.)

• Brief and manage a multiple range of marketing campaigns, big and small, to support our local visibility, as per agreed budget & plan

• Have a deep understanding of the local specificity & bring your expertise when ING decides to invest to increase our local awareness in a certain area

• Provide the marketing campaign materials (printed or other channel) to ING network (all network or individual for one office) at request - day to day running campaigns with support from BTL for special formats and projects

• Update the marketing materials when needed & liaise with the Marketing Strategy team for specific materials, as per expertise involved

• Support the B2B2C team to run campaigns in portfolio & partner with the BTL / Brand Experience manager to organize special activations in companies

• Support the B2B2C team to run digital campaigns (promotion of the dedicated ING landing pages, digital campaigns, ongoing campaigns in portfolio)

• Sustain local specific needs derived from a series of changes in the Network of ING Offices – new openings, address changes, closings etc

• Partnering with our Agencies to find fun, relevant and innovative ways to communicate around business needs

• Budget planning, forecasting and follow-up experience

• Drive quarterly QBR marketing strategy and campaign planning

• Being the eyes and ears of our business teams when it comes to retail products– gather actionable insights from social media, the contact support team, app stores, etc.

What you bring to the team

• At least 10 years’ experience in relationship & digital marketing, preferably at a retail company

• Proven track record of successful 360 Marketing campaigns & trade marketing activations

• Experience in working with different digital platforms and social media and using them in campaigns

• Excellent copy writing skills

• Experience in developing marketing strategies and executing them

• Experience in delivering marketing campaigns, both on- and offline

• Ability to multitask, prioritize, and manage time and projects efficiently with multiple stakeholders and agencies

• Goal-oriented, organized, team player

• Self-motivated and self-directed

• Excellent interpersonal, written and oral communication skills.

What we offer

• Impactful work in a fun and collaborative environment

• Open-concept offices designed for both team work and relaxation

• Corporate events and social gatherings

• Hybrid way of working with flexible working schedule and short week options

• Monthly budget on Benefit platform

• Extra annual leave days depending on the total length of working experience

• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications

• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments

• Context to make an impact through Sustainability and Corporate Social Responsibility projects.