Marketing Expert Lead, Performance and Marketing Effectiveness

At ING Australia, we believe individuality drives innovation. That’s why we offer careers as unique as you are. Join us and lead the charge in digital marketing transformation, backed by a global brand, inclusive culture, and cutting-edge technology.

We’re looking for a strategic and data-driven marketing leader to head our Digital Acquisition and Marketing Effectiveness function. This senior leadership role is central to driving customer acquisition, optimizing marketing investment, and enhancing the performance of digital channels.

You’ll lead a high-performing team of specialists and collaborate across the business to ensure our marketing efforts are aligned with ING’s retail and brand strategies.

What you’ll do

• Own and evolve ING’s digital performance marketing strategy across paid channels.
• Lead an in-house trading desk managing a $10M+ acquisition budget.
• Partner with UX, product marketing, and digital sales to optimize conversion funnels.
• Align with SEO experts and agencies to ensure a cohesive digital ecosystem.
• Develop marketing effectiveness frameworks (MMM, attribution, cross-channel analysis).
• Collaborate with Finance to evaluate performance and optimize investment.
• Shape the martech roadmap with Marketing Ops and Product teams.
• Maintain strong partnerships with Google, Meta, and key affiliates.

What we’re looking for

• Proven experience leading digital performance marketing at scale, ideally in a financial services or high-growth environment.
• Deep expertise in paid media channels, analytics, attribution, and conversion rate optimization.
• Strong leadership and team development skills.
• Experience managing large budgets and delivering measurable ROI.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Familiarity with agile methodologies and martech platforms.

What’s in it for you?

• Discounted ING Health Insurance 
• An additional Rest Day to support your wellbeing 
• An IMPACT day to volunteer on an approved sustainability activity 

About Us

At ING, we want to make life simpler and more worthwhile – for everyone who banks with us, for the people who work with us, and the community at large, too. 

When you come to work at ING, you’re joining a team where individuality isn’t just accepted, it’s encouraged. We’ve built a culture that’s fun, friendly and supportive – it’s the kind of place where you can be yourself and make the most of whatever you have to offer. 

We give people the freedom to think differently, take ownership of their work, and make great things happen. We’re here to help you get ahead. And with our global network, there’s plenty of scope to take your career in new directions, perhaps even ones you’ve never considered. 

We are all about celebrating success and as a result we are proud to be a WGEA Employer of Choice for Gender Equality and a certified Family Inclusive workplace.  

Sound like the kind of place you’d feel at home? We’d love to hear from you. 

(One last thing, ING operates a direct talent sourcing model. So no agency introductions, please.) 

Applications close 4 July 2025