Marketing CRM Automation Specialist

When you come to work at ING, you’re joining a modern and progressive team where individuality isn’t just accepted, it’s encouraged. You’ll be surrounded by people who are friendly, inclusive and respectful, who want you to reach your potential. It’s one of the many reasons we’re proud to be an Employer of Choice for Gender Equality.

We’re looking for a Marketing CRM Automation Specialist to join Customer Development - a team that plays a critical role in delivering personalised, data-driven communications that truly connect with our customers.

As Marketing CRM Automation Specialist, you’ll not only contribute to the success of marketing initiatives but will also enhance the overall customer experience, ensuring that every communication is impactful and aligned with our commitment to excellence.

Ready to make an impact?

What you’ll do

• Execute the design, build, testing and delivery of marketing and compliance communications (email and SMS) to ING customers using the newly implemented Customer Engagement Platform (Marigold Engage+) and related tools
• Develop and optimise templates and reusable components to improve efficiency
• Collaborate with Stakeholders, Marketing Experts and Target Marketing Analysts to ensure fast delivery of campaigns and contribute to better business outcomes
• Act as the quality guardian for all communications, ensuring accuracy, compliance
• Identify and implement process improvements to increase speed, automation, and quality.
• Advise on best practices and support adoption of newly introduced marketing technology
  

What we’re looking for

• Minimum 2 years’ experience with Customer Engagement platforms (e.g. Marigold, SFMC, Adobe, Braze, Pardot, or Marketo), including template design and build
• Proficiency in HTML and CSS
• Excellent problem-solving, lateral thinking, and interpretive skills
• Proficiency in efficient project planning and execution for deliverables.
• Strong interpersonal and communication skills to engage stakeholders effectively
• Capable of self-management and taking initiative
  

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close 17 March

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager

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