Media Insights & Analytics Specialist @ING Bank

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take the responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for more than 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!

Mission

We are looking for a data-driven specialist to enhance media performance and maximize the impact of our data for marketing and business growth.

In this role, you will support the Media Advertising Lead in analyzing full-funnel digital campaigns across both online and offline media, focusing on measurement, analysis, and optimization.

Your main responsibilities include:

• Developing a digital media measurement and analytics internal platform.
• Establishing a full-funnel media measurement framework.
• Promoting a data-driven mindset within the Marketing & Communications team.

We seek a proactive problem solver with strong analytical and communication skills, capable of simplifying complex insights and demonstrating business impact.

This is a great opportunity to join a dynamic team and play a key role in driving data-led media optimization at ING Romania.

Your Day to Day

Campaign Performance & Insights

• Track and analyze full-funnel media campaigns, providing actionable insights to improve efficiency and impact.
• Support budget allocation decisions with data-driven recommendations.
• Assess both online and offline media performance, partnering with the external media agency to evaluate cross-channel impact.

Reporting & Measurement

• Build and maintain performance dashboards for real-time campaign tracking.
• Interpret campaign advertising data to determine channel impact and guide investment decisions.
• Consider looking at multi-channel attribution models to assess marketing effectiveness.

Marketing Support & Collaboration

• Translate data into clear insights to support marketing initiatives and business decisions.
• Track media advertising costs and billing data, ensuring alignment between planned budgets and actual spending.
• Help simplify complex data for non-technical teams, ensuring insights are actionable.

What you bring to the team

• Strong analytical skills (interpret data, identifying trends, provide insights)
• Attention to detail, ensuring accuracy in measurement, reporting & tracking results.
• Problem-Solving, proactively identifying issues and recommending data-backed solutions.
• Communication & Storytelling – Translating complex data into clear, actionable insights for non-technical stakeholders.
• Collaboration & Adaptability – Working effectively with internal marketing teams and external media agency.
• 2  to 4 years in a similar role, ideally in media advertising, digital media analytics, media buying, or performance marketing.
• Hands-on experience with digital media measurement tools, dashboards, and reporting platforms (eg. Google Analytics 4, Google Ads, and any related reporting tools, eg. Looker Studio, Power BI, Tableau, etc.).
• Knowledge of media budget effectiveness modelling and multi-channel attribution to optimize media investments.
• Good to have, but not mandatory: Industry background (banking, fintech, retail, e-commerce, or media agencies, managing large-scale advertisers); any relevant digital marketing and data analytics courses or certifications (Google, Microsoft, Adobe, AppFlyer, Adjust).

What we offer

• Impactful work in a fun and collaborative environment.
• Open-concept offices designed for both teamwork and relaxation.
• Corporate events and social gatherings.
• Hybrid way of working with flexible working schedule and short week options.
• Monthly budget on Benefit platform.
• Extra annual leave days depending on the total length of working experience.
• Growth opportunities through upskilling/ reskilling programs and a variety of learning and development platforms: ING Learning Centre, Udemy, Bookster, as well as through trainings and certifications.
• Possibility to access Internal roles, International Short-Term Assignments or Long-Term Assignments.
• Context to make an impact through Sustainability and Corporate Social Responsibility projects.