Analytics Communication Lead

We are looking for a visionary Communication Lead to shape and elevate ING Analytics’ voice across internal and external channels. This is a senior role for someone who thrives on innovation, understands the power of storytelling, and can translate complex analytics topics into compelling narratives that resonate with diverse audiences. 

You will lead strategic communication initiatives that position ING Analytics as a thought leader in the data and AI space, while managing and mentoring a junior team member. If you are passionate about fresh, bold ideas and leveraging modern channels—including influencer partnerships and emerging platforms—this role is for you. 

Key Responsibilities

• Strategic Leadership:

• Design and execute cutting-edge communication strategies for internal and external audiences, aligned with ING’s global brand and analytics vision. 

• Drive thought leadership campaigns showcasing ING Analytics’ innovation and impact. 

• Content & Channel Management:

• Create engaging, high-quality content for diverse formats (articles, videos, podcasts, social media, influencer collaborations). 

• Identify and leverage emerging communication channels to maximize reach and engagement. 

• External Presence & Partnerships

• Build strong partnerships and engage with external experts and communities to strengthen ING Analytics’ brand presence. 

• Create meaningful connections with influencers to position ING Analytics as a trusted voice. 

• Executive & Investor Communications

• Prepare presentations and talking points for leadership and external events. 

• Contribute to reports and publications that highlight ING Analytics’ achievements. 

• Help shape messaging for investor-related communications and events. 

• Team Coordination:

• Mentor and guide a junior communication specialist, fostering creativity and growth. 

• Ensure seamless execution of campaigns and projects through effective collaboration. 

Experience

• Demonstrated success in senior-level communication or marketing roles, ideally within technology, data/analytics, or high‑innovation environments.
• Proven ability to shape and steer long‑term strategic narratives while delivering integrated, multi‑channel campaigns that drive measurable business impact.
• Strong background in partnering with cross‑functional leaders, product teams, and executives to craft cohesive storytelling across complex organizations.

Skills

• Exceptional capability to translate data‑heavy, technical, or abstract topics into crisp, compelling, and accessible messages for diverse audiences.
• Deep understanding of digital communication trends, including influencer ecosystems, content creator dynamics, and emerging platforms—and how to activate them strategically.
• Advanced stakeholder management, leadership, and mentoring skills; able to uplift teams, guide junior talent, and create a high‑impact communication culture.
• Skilled in narrative development, campaign orchestration, content optimization, and performance measurement.

Mindset

• Bold and imaginative, with a strong future‑oriented perspective and a bias for innovation.
• Thrives in dynamic environments; comfortable challenging assumptions, reframing problems, and pushing creative boundaries.
• Proactively seeks opportunities to introduce fresh ideas, new formats, and unconventional approaches to elevate impact.

Why Join ING Analytics?

You’ll be at the forefront of ING’s data-driven transformation, shaping how we communicate innovation to the world. This is your opportunity to lead, inspire, and make a lasting impact in a dynamic, global environment. 

What we offer

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at Benefits in the Netherlands.

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience

• 25-28 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Hybrid working to blend home working for focus and office working for collaboration and co-creation

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us. Apply today.