Brand Design expert

Our Global Brand, Marketing & Communications team is looking for an experienced and highly capable marketing professional to join this high performing team in the role of Brand Design Expert.

The Global Brand & Marketing ambition is to establish a truly differentiating and effective brand across all markets and business lines that we operate in. A key enabler in meeting this ambition is the ongoing development of world class creative capabilities across our global markets.

The Brand Design Expert will contribute to the design and management of ING’s Brand and brand identity fundamentals. In this role you will manage and evolve the consistent implementation of our Brand fundamentals in all touch points for all markets, with a strong focus on the deeper funnel, digital, i.e. mobile apps and websites. To be effective you will need to understand where and how our Brand fundamentals are applied, the needs of the business and what is required and possible in the context of the touch point.

The team

You will be part of the Brand Identity & Design team. The team consists of 6 people, including 4 other brand design experts and 2 creative producers. You will report into the Global Head of Brand Identity & Design. Brand & Marketing sits within the Global Brand, Marketing & Communications department.

The purpose of this team is to build the most appealing brand in the industry. Bringing this to live in our global brand experience that is coherent yet distinctive in all markets across all touchpoints. We provide shared brand assets to our colleagues and partners to drive this while we strive for creative excellence in collaboration with our markets and creative partners.

Roles and responsibilities

• Develop and manage our brand identity and distinctive global brand assets (with focus on implementation of fundamentals across all digital touch points, i.e. mobile apps and websites)

• Apply our brand fundamentals in collaboration with the Brand Identity & Design experts, local experts and agency partners.

• Partner with the global brand experience and broader design community within ING, actively collecting feedback and act on needs, issues or concerns.

• Manage the global consistency and local relevance of our brand assets.

• A data driven approach to your work to objectify decision making.

• Maintain oversight, project planning and budgeting for your projects to ensure on time and on budget delivery.

• A quick grasp of business priorities and changes

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself.

We are looking for a team member with the following knowledge and experience:

• 5+ years of professional experience as brand design manager or studio manager in a large multinational consumer-oriented business or agency.

• Experience with working in a creative environment with the ability to apply iterative design methodologies to solve, validate and improve complex design challenges.

• Experienced in working with senior leadership and multi-disciplinary teams in fast moving and international environments.

• Demonstrated skills, knowledge and experience in developing and managing global programs, with hands-on experience turning complex problems into simple and engaging customer experiences both on- and offline.

• Ability to manage high ambitions and conflicting goals from a wide range of stakeholders, to successfully reach impactful and pragmatic solutions.

• Experience in managing creative teams across various locations to achieve common objectives

You as a person

• Show initiative, pro-active and self-starting, a creative problem-solver.

• Team player with excellent interpersonal, communication and influencing skills.

• You are well organised, eagle-eyed and now when and how much structure is required.

• A strong communicator in English, both verbally and in writing.

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. Find out more about our employment conditions. A unique opportunity to join a new team with a clear purpose. A unique offer and a range of flexible compensation and other benefits:

• A fixed term contract.

• A salary compensation that is fit for purpose and the experience required to fulfil the job.

• Personal growth & challenging work with endless opportunities to realise your ambitions.

• A progressive and dynamic way of working, where new ideas are valued ahead of convention

• The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools).

• The chance to get to know ING from an international perspective

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

About us
Curious about how ING empowers people and businesses to move forward? Discover what we do and what we can offer you.

Questions?
Contact the recruiter attached to the advertisement. Want to apply directly? Please upload your CV and motivation letter (max 300 words) by clicking the ‘Apply’ button.

Please note, multiple interview steps involving various business stakeholders will be part of the selection process.