Marketing Lead – Lending and Wealth

At ING Australia, you’ll have the chance to build a career as unique as you are, with the global scale, inclusive culture, and technology to become the best version of you. And we are counting on your unique voice and perspective to help ING Australia become even better. Join us and build an exceptional experience for yourself and you’ll be making a difference to our customer’s lives by shaping the way they bank and empowering them to stay a step ahead in life and business.

We’re on a hunt for an experienced Marketing Leader who comes from a solid knowledge in Insurance with leadership experience to join our Product and Customer Marketing team.

The Marketing Lead, Lending & Wealth will be responsible for developing and executing full-funnel, data-driven marketing strategies to drive awareness, acquisition, engagement, and retention across ING’s Mortgages, Consumer Lending, and Wealth portfolios. In the first 12 months, the role will have a key focus on insurance, making prior experience in insurance marketing essential. The successful candidate will lead go-to-market initiatives, collaborate cross-functionally with product and digital teams, and optimise campaigns using customer insights and performance data. This role is pivotal in shaping ING’s future-ready marketing capability and delivering customer-centric solutions in a dynamic financial services environment.

Our ideal candidate is a commercially savvy, customer-obsessed senior marketer with deep experience across the full marketing funnel and a strong track record in financial services—particularly in insurance, mortgages, and consumer lending. They bring strategic thinking, creativity, and data fluency to drive impactful marketing programs that deliver measurable business outcomes. With a growth mindset and collaborative spirit, they thrive in dynamic environments, influencing cross-functional teams and leading with purpose. Experience launching new products, managing integrated campaigns, and navigating complex stakeholder landscapes is essential, along with a passion for delivering customer-centric solutions that empower Australians to “do their thing.”

Ready to make an impact?

What you’ll do

• Lead the development and execution of full-funnel marketing strategies across Mortgages, Consumer Lending, and Wealth, with a strong focus on insurance in the first 12 months.
• Build and launch go-to-market plans including segmentation, positioning, and messaging in partnership with internal stakeholders and external agencies.
• Create and optimise quarterly marketing plans aligned to strategic priorities and KPIs, driving acquisition, engagement, and retention.
• Collaborate cross-functionally with Product Tribes, Digital, Brand, and Customer Interactions teams to deliver integrated campaigns across paid, owned, and earned channels.
• Monitor and report on campaign performance using data dashboards and insights to continuously improve effectiveness and ROI.
• Establish and lead a high-performing marketing team, fostering a culture of creativity, accountability, and commercial impact.

What we’re looking for

• Extensive experience in financial services marketing, with deep knowledge of mortgages, consumer lending, and insurance—insurance expertise is essential for the first 12 months.
• Proven ability to lead full-funnel marketing programs, from strategy to execution, across paid, owned, and earned channels.
• Excellent commercial acumen and data fluency, including experience with propensity models and customer segmentation to drive performance.
• Track record of launching new products and developing compelling customer value propositions based on insights and market research.
• Exceptional collaboration and stakeholder management skills, with the ability to influence across cross-functional teams and navigate complex environments.
• Leadership capability, with experience building and inspiring high-performing teams in dynamic, fast-paced settings.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know if you require any support or adjustments when you apply.  Let us know if you’d like to chat with an LGBTQ+ Confidential contact.  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Rachel Yuen Rachel.yuen@ing.com

Applications close on 12th November 2025

Internal advert blurb:

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your manager

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