Digital Customer Journey Expert

A curious mindset fuels great ideas. That's what we believe in at ING. As part of our team, you will work in a dynamic and international environment. An environment in which you learn very quickly and where you can make an immediate impact.

In our Digital, Assisted & Customer Interactions tribe, we are looking for a Digital Customer Journey expert for Digital NL. Within Digital NL, we are responsible for Digital sales and engagement/experience on ing.nl and the ING app.

We have millions of interactions with customers every day. Customers who do their daily banking business, but also customers who are looking for a financial product.

We are looking for a Digital Customer Journey Expert who will help us realize our ambition to be a Digital Frontrunner. The Digital Customer Journey Expert has experience with CRO optimizations and an affinity for digital marketing and campaigns.

What will you do?

You are perfectly capable of identifying opportunities in the customer journey based on data and making them concrete. Where you see opportunities, you actually know how to realize them. You work effortlessly with our CMS Bloomreach, in which you optimize content and set up A/B tests. In addition, you will execute digital marketing campaigns with a commercial and customer-centric mindset. You don't wait—you take action when necessary, and you feel comfortable when you can work independently. You feel responsible for your tasks and initiate new ideas to improve the customer journey. With your open mindset, you constantly ask yourself (and others) the question: 'What is possible?'.

Your work environment:

You will be working in the Area Digital NL. Within this area we are involved in all Digital (Marketing) activities for our private products, products and propositions. We activate people through external channels, personalize customer journeys and provide our 8.1 million customers with personalized insights in our app. Doing all this through the agile method. So we work in sprints, are data-driven and we experiment with the aim of continuously improving.

Other things that we find important within Digital are:

• We are self-starters;
• We have a can-do mentality;
• We inspire and help each other;
• We are curious;
• We dare to make mistakes.
• We think the culture within our area is a great asset.

How to succeed

We hire smart people like you for your potential. Our biggest expectation is that you’ll stay curious. Keep learning. Take on responsibility. In return, we’ll back you to develop into an even more awesome version of yourself. 

You are commercial, enterprising, have a passion for the customer, but certainly also for the field of digital marketing. You work data-driven, are not afraid to work in a complex organization and have the ambition to grow within a few years. In summary, we expect the following from you:

• Excellent command of the Dutch and English language and have current residency int he Netherlands
• Completed HBO or WO education
• 3-5 years of work experience in Digital marketing
• Experience activating and managing online campaigns
• Experience in setting up and analyzing AB tests
• Optimize customer journey experience
• Strong in interpreting data into action points

Rewards & benefits 

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions here.  

The benefits of working with us at ING include: 

• A salary indication tailored to your qualities and experience
• 36 or 40 hour workweek
• Individual leave: 24+2 individual holiday days based on 36 hr workweek
• Diversity leave: 3 days per year (1,5 paid, 1,5 unpaid)
• CSR days: up to 2 days per year to actively engage in society by volunteering
• 13th month salary
• 8% Holiday payment
• Individual Savings Contribution (BIS), 3.5% of your gross annual salary
• Mobility card
• Attractive pension scheme
• Hybrid working to blend home working for focus and office working for collaboration and co-creation

Want to apply directly?

Let us know why you think you are a perfect fit for ING. Inspire us, show why we can't ignore you, use your creativity! And don't forget to send your CV!

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!