Digital Sales Analyst

At ING,we’rereimagining what modern banking looks like — simpler, smarter, and more human. As Australia’s most recommended bank,we’reknown for doing things differently, and that mindset flows through everything we do.We’rebig on empowering our people, removing red tape, and giving you the freedom to bring your ideas to life.

Our Retail Bank is on a high‑growth trajectory, and digital sales is at the heart of that strategy.That’swhere you come in. AsDigital Sales Analyst,you’llhelp shape how customers discover our products, engage with our digital channels, and convert through seamless, intuitive experiences.You’llbe part of a team that thrives on curiosity, experimentation and data‑led decision making—with real opportunities to influence outcomes and see your insights come to life quickly.

Ifyou’reenergised by solving problems, spotting patterns, and turning data into meaningful action, this is your chance to contribute to a bankthat’sbold,innovativeand genuinely values the impact of great analytics.

Whatyou’lldo

• Analyse digital sales funnel performance and deliver actionable insights to improve acquisition and conversion. 

• Support A/B and multivariate testing across digital journeys — from setup to interpreting results. 

• Maintain and enhance tracking frameworks, tagging, and campaign measurement across digital platforms. 

• Identifyoptimisation opportunities across the customer apply flow and support execution of improvements. 

• Build dashboards, reports and performance summaries for stakeholders and senior leaders.

Whatwe’relooking for

• Experience with digital analytics platforms such as Adobe Analytics or Google Analytics, including tagging and QA, isessential.

• Outstanding numerical and analytical skills, with the ability to turn data into clear insights and recommendations. 

• Familiarity with A/B testing methodologies and experimentation principles. 

• A curiosity for digital optimisation, customerbehaviourand continuous improvement. 

• Exceptional communication skills and the ability to collaborate across digital, product,marketingand analytics teams.

• Familiarity with SQL andvisualisationtools such as Tableau is highly desirable.

What’sin it for you?

• Discounted ING Health Insurance

• AnadditionalRest Day tosupport your wellbeing

• AnIMPACT dayto volunteer onapproved sustainability activity

About Us

At ING,we’reall about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communitieswe’reproud to support. Joining ING means stepping into an environment where your individualityisn’tjust welcomed -it’scelebrated.We’vebuilt a culturethat’sfun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing. 

Whetheryou’retaking ownership of exciting projects,thinking outside the box, or working with global colleagues,you’llfind ING is the kind of place where growthisn’tjust a possibility;it’sa promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace,you’llfeel the difference in how we value and champion our people. 

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, ifyou’reinterested butdon’tmeet all the criteria, we encourage you to apply.We’reinvested in fostering adiverse and inclusive workplacewhere everyone feels like they belong.We’reyour allies in helping you do your thing during the recruitment process, so let us know(email below)if yourequireany support or adjustments when you apply