Customer Journey Expert / Digital Growth Specialist (Library Team)

Who are we

At ING, our ambition is to become Europe’s leading mobile bank. Within the Tribe Growth, we use data and customer insights to continuously improve our services and align them with what customers truly need. We make ING increasingly customer-centric and ensure that data plays a central role in our decisions and strategies. Our goal: to provide every customer and prospect the right content, product, and service at the right time. At ING we are promoting diversity and want to make our teams as a reflect of our world. Even if your profile doesn't match the job description 100%. If you recognize yourself, don't hesitate to apply.

Who are we looking for

We are seeking a highly motivated and experienced Customer Journey Expert to join our team and accelerate digital engagement and conversion. The ideal candidate combines a passion for growth with strong analytical skills, a deep understanding of digital funnels, and experience in experimentation and optimization.

Do you get excited about designing strategies that boost adoption and conversion and developing a flawless customer journey for our customers? Do you love running A/B tests, analyzing data, and turning insights into action? Are you passionate about creating measurable impact and driving growth across digital journeys?

As our new Customer Journey Expert, you will work closely with marketers, data analysts, and product teams to define growth strategies, run experiments, and optimize performance across ING’s digital channels. You will own the growth roadmap, identify opportunities, and ensure that every initiative is backed by data and delivers real value.

Here is where you come in: designing and executing strategies that boost adoption, engagement and conversion across ING’s digital journeys and collaborating with other tribes making sure we are making long term positive impact across many customer segments. You will be developing a content and experimentation strategy and collaborating with other tribes making sure we are making long term positive impact across many customer segments. On a daily basis, you will curate the performance of our digital content, introduce and run experiments, and further optimize it. You translate insights into journeys, define measurable outcomes, and drive adoption of digital assets across squads — so we deliver relevant and delightful experiences. You are up to date with the latest market developments in persuasion and personalisation and see opportunities to apply that knowledge. You get excited about creating an engaging digital environment, show initiative and enjoy working in a team.

Knowledge and experience

• You have at least 3 years of experience in growth marketing, CRO, digital strategy or performance marketing
• Strong understanding of digital funnels, UX principles, and behavioral insights
• You know your way around web analytics, identifying trends, and anticipating customer needs
• You have experience in leveraging user data to inform strategic and tactical content decisions
• You can simplify complexity, influence stakeholders and drive decisions with evidence
• Hands‑on experience with A/B testing, analytics platforms, and experimentation tools
• Familiarity with GenAI tools and concepts, and ability to apply them in digital strategy and experimentation
• Strong external market orientation, with awareness of industry trends and best practices, and ability to translate them into actionable growth opportunities
• Proven ability to develop and implement strategies that increase Customer Lifetime Value (CLTV), including segmentation, pricing, and personalized engagement
• You are a self-starter and eager to learn
• Fluent in English; Dutch is a plus.

High performance principles that we adhere to

• We are self-starters with a can-do mentality
• We are entrepreneurs
• We love to make impact (not just effort)
• We inspire and help each other
• We are curious
• We dare to make mistakes

Rewards and benefits

We want to make sure that it’s possible for you to strike the right balance between your career and your private life. You can find out more about our employment conditions at https://careers.ing.com/en/benefits-NL

The benefits of working with us at ING include:

• A salary tailored to your qualities and experience

• 24-28 vacation days depending on contract

• Pension scheme

• 13th month salary

• Individual Savings Contribution (BIS), 3.5% of your gross annual salary

• 8% Holiday payment

• Personal growth and challenging work with endless possibilities

• An informal working environment with innovative colleagues

• Work Agile, so new ideas come to life faster

Want to apply directly?

Upload your CV and motivation letter by clicking the “Apply” button. Please note, multiple interview steps involving various business stakeholders will be part of the selection process.

About us

With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. Join us and apply today!