Campaign Manager

At ING, we celebrate what makes you unique. Join us and build a career that’s as distinctive as your fingerprint, supported by global reach, an inclusive culture, and a bias toward innovation.

As Campaign Manager, you’ll turn ideas into campaigns that are impossible to ignore. This is a hands-on role where you’ll be the go-to person for making things happen. Your mission? Ensure our messages land with the right people, in the right way, at the right time.

Ready to make an impact?

What you’ll do

• Bring campaigns to life: Manage execution and launch of email, SMS and digital banner campaign assets to agreed timelines, interfacing point-to-point with Customer Interactions tribe, who own build & deployment
• Ensure optimal targeting: Complete data brief in-line with targeting and segmentation strategy.
• Develop suit of campaign assets: Take master campaign asset / key visual, and expand to full multi-channel campaign suite with agency or in-house studio.
• Test, learn, repeat: Support A/B and multivariate testing, analyse performance, and apply insights to optimise campaigns.
• Collaborate in agile squads: Participate in ceremonies, prioritise tasks with the PO, and work with cross-functional teams to hit sprint goals.
• Keep everyone in the loop: Communicate campaign requirements, share progress updates, and manage necessary approvals.

What we’re looking for

• Organised and proactive, with a strong focus on getting things done.
• Sharp attention to detail to spot errors and maintain brand consistency.
• Clear communicator who can make complex ideas simple and customer-friendly.
• Passionate about delivering great customer experiences.
• Collaborative team player with a positive, can-do attitude.
• Comfortable with campaign tools and eager to learn and improve.

What’s in it for you?

• Discounted ING Health Insurance
• An additional Rest Day to support your wellbeing
• An IMPACT day to volunteer on approved sustainability activity

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply  

Sound like your kind of vibe? We can’t wait to hear from you!

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

Need more?

Contact: Rachel Yuen rachel.yuen@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close 5th January 2026

Before you apply
Here at ING we consider employee development to be important and encourage existing employees to apply for suitable internal positions. It is expected that any employee applying for a vacant position would have been in their current role for a minimum of twelve (12) months before applying. This may be waived in special circumstances and after consultation with your Manager