Intern - Global Paid Media & Media Analytics

The team
The Global Media team is part of ING’s Global Brand, Marketing and Communications function. The team supports ING markets in strengthening media effectiveness across paid media, media analytics, agency management, measurement and strategic media partnerships. It plays a coordinating role between global strategy and local market execution, helping to improve consistency, capability and performance across ING’s international media activities.

About the role
We are seeking an intern to join the Global Media team for a period of 6 months. The intern will support the coordination and delivery of global media initiatives across multiple ING markets. This role offers the opportunity to gain practical experience in an international marketing environment, with exposure to paid media, marketing measurement, agency governance, media partnerships and stakeholder communication.

Key responsibilities
A selection of the following activities:

• Support the coordination of global media initiatives across ING markets, including marketing mix modelling, paid media capability development and campaign measurement activities.
• Ensure roll-out of global initiative on responsibilities between performance and brand marketing team as aligned globally.
• Analyse, audit and report the ways of working and agency set-up across the 9 retails markets across advertising verticals including paid media, SEO, MMM, CRM, Apps and CRO
• Collect, structure and summarise input from markets, agencies and external partners into clear and actionable team outputs.
• Support selected workstreams related to strategic media partnerships with key platforms partners like Google, Meta, TikTok and Reddit.
• Maintain overviews of project timelines, action lists, follow-ups and key deliverables across markets and partners.
• Contribute to paid media reporting and dashboarding activities, including taxonomy support, market input collection and performance reporting preparation.

How to succeed

• Currently enrolled in a Bachelor’s or Master’s programme, preferably in marketing, business, communications, media, analytics or a related field.
• Demonstrated interest in digital media, marketing effectiveness, paid media platforms, data and international brand communications.
• Shows initiative, is pro-active and self-starting, and is a resourceful problem-solver.
• Flexible, likes to explore, can handle changes, and not yet set project boundaries.
• Strong analytical and communication skills, with the ability to summarise complex information clearly and accurately.
• Excellent written and spoken English.
• Confident user of Microsoft PowerPoint, Excel and Word; experience with dashboards, analytics tools or media platforms is considered an advantage.
• Curious, collaborative and eager to learn in a fast-paced international environment.

What we offer

• A 6 to 9 month internship within ING’s Global Brand, Marketing and Communications function.
• The opportunity to learn about the latest innovations in paid media, and to shape and deploy this at international scale at a renowned global financial services brand.
• The opportunity to meet various important players in the media landscape (agencies, ad platforms, MMM providers, tech companies, cutting edge marketing tools).
• A progressive and agile way of working, where new ideas are valued ahead of convention.
• The chance to get to know ING from an international perspective.

Practical details

• Duration: 6-9 months
• Location: Amsterdam
• Focus areas: Paid media, media analytics, measurement, agency management, platform partnerships and media community support

Rewards and benefits
This is a great opportunity to train with highly skilled people who are experts in their field. You’ll do a lot and learn a lot – not only about your specialist area and the bank, but also about yourself and whether this type of environment is right for you.

You’ll also benefit from:

• Internship allowance of 700 EUR based on a 36 hours work week
• Your own work laptop
• Hybrid working to blend home working for focus and office working for collaboration and co-creation
• Personal growth and challenging work with endless possibilities
• An informal working environment with innovative colleagues

During the duration of your internship at ING, it is mandatory to be enrolled at a Dutch university (or EU-university for EU passport holders).

Want to apply directly?
Please upload your CV and motivation letter by clicking the ‘Apply’ button.

About our internships
Every year, more than 350 students join our internship program. While there are no guarantees about your future, many of our former interns move into a permanent role or onto our International Talent Programme (traineeship).Whatever happens, an internship at ING is the ideal opportunity to meet a wide variety of people, to build up your own network, and to learn about many different aspects of banking – put simply, it’s a great start to your career.