Customer Acquisition Manager (Digital)

Join ING and play a pivotal role in driving customer growth across our market-leading banking products.

As Customer Acquisition Manager (Digital), you will own and optimise the end-to-end acquisition strategy, bringing together channels, customer journeys, data, technology and teams to deliver exceptional customer experiences and measurable business outcomes. 

This is an exciting opportunity for a commercially-minded digital marketing professional to make a tangible impact by identifying new growth opportunities, improving funnel performance, and leading initiatives that convert insights into customer acquisition results. You'll work at the intersection of marketing, digital, product and analytics, ensuring our paid, owned and earned channels work seamlessly together to attract, engage and convert customers. 

If you're passionate about digital performance, thrive in collaborative environments, and enjoy transforming data and insights into action, we'd love to hear from you. 

What you'll do

• Own and optimise the end-to-end digital acquisition funnel across paid, owned and earned channels, driving customer growth and conversion outcomes. 

• Partner with Performance Marketing, SEO, CRO, Content, Product and Analytics teams to deliver seamless campaigns and customer journeys. 

• Analyse acquisition and funnel performance data, turning insights into actionable recommendations that improve results. 

• Lead structured test-and-learn initiatives, including A/B testing and conversion optimisation, to unlock new growth opportunities. 

• Align and coordinate stakeholders, squads and agency partners while providing hands-on support and guidance on digital acquisition tools and best practices. 
  

What we're looking for

• 6–8+ years' experience in digital acquisition, growth marketing or digital marketing within a fast-paced, customer-focused environment. 

• Strong expertise across SEO, SEM, digital analytics, conversion optimisation, experimentation and digital campaign performance. 

• Proven ability to use data and customer insights to identify opportunities, solve problems and deliver measurable commercial outcomes. 

• A collaborative and influential stakeholder manager who can connect teams, align priorities and drive execution across multiple functions. 

• Hands-on experience with digital marketing and analytics platforms, with the confidence to provide practical guidance and support when required. 

What’s in it for you?

• Discounted ING Health Insurance 

• An additional Rest Day to support your wellbeing 

• An IMPACT day to volunteer on approved sustainability activity 

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.  

Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.  

We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply   

Sound like your kind of vibe? We can’t wait to hear from you!  

(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)  

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January–June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia. 

Need more?

Contact: Skye Griffiths on skye.griffiths@ing.com

For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: rpoteam.au@ing.com

Applications close Monday 20 July 

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